How to get into Google recommendations: we analyze what Google Discover is

The feed of recommendations is formed based on requests from a specific user. Therefore, there is a chance that a person will use the link to watch a video or read an article. If the content is liked, the user can add the site to their favourites to return to it later.

This option is called Google Discover. It is very important for project owners to learn how to use it to attract traffic to the site since this can be done completely free of charge.

Any of the listed categories is suitable for trying to gain a foothold in Google Discover, reminds the Andflint company.

How Google Discover works

The use of artificial intelligence, embodied in the Google News system, helps to select personalized recommendations. Also, a characteristic feature of the Discover tool is the active use of machine learning algorithms. With their help, it is possible to analyze such factors as search history, user behaviour on different portals, possible interests and place of residence.

The system allows you to study news materials from a variety of sources to determine the most important ones. It helps in assessing their quality and reliability. If the materials meet the users’ requests and interests, they can be shown in the recommendation feed. For maximum personalization of news, information about user behaviour is used. Google Knowledge Graph plays a significant role here. It is a huge database that stores information about people, places, events and other entities. It also establishes relationships between various objects. Based on this data, the system predicts what content will be of interest to the user at the moment.

An important element for preparing the recommendation feed is the analysis of reviews. After viewing the feed, users will be asked to evaluate how relevant and useful the information presented in it is. Constantly studying user responses leads to Google improving the algorithms used. This makes it possible to form a feed from the most useful and relevant content.

Google Discovery Features and Capabilities

Speaking about the advantages that Google Discover offers to website owners, Andflint highlights the following aspects:

• the feed can display not only news but also products, services and other offers based on user behaviour;
• users can interact with the information, indicating whether it is suitable for them or not;
• the system adapts to requests, which will be especially important for specialized niches;
• Google Discovery allows you to take advantage of free traffic attraction.

An important advantage of the feed is that we are not talking about random visitors, but people who are interested in advertising offers. Publications in the feed also have a positive effect on the perception of the brand by users. Businesses do not pay for additional advertising, which allows them to direct free resources to other goals.

How to get into Google Discovery?

Andflint notes that there is no clear answer to this question. We can only say that the content that gets into the recommendation feed must meet strict requirements. It should be of high quality, reliable and relevant to the reader. Special attention should be paid to the SEO promotion of the site. The portal, the materials from which will be in Google Discover, should be well optimized, which will increase the likelihood of content getting into Google Discover.

Optimize publications for smartphones and tablets

Content optimization will be the factor without which it is impossible to get into recommendations. Therefore, materials should be displayed perfectly on smartphones and tablets. Page loading should be fast, and navigation extremely convenient.

Publish current content

It is important for the resource owner to regularly publish relevant content. We are talking about materials that correspond to current trends. The more interesting the article or news is to readers, the higher the likelihood that it will arouse their interest. Also, do not forget about eternal topics that always remain popular, regardless of the publication period. Such content also has every chance of gaining a foothold at the top of the search results.

Think about the name

The Andflint company reminds you of the importance of coming up with a catchy name. The title should be clear and understandable. It should accurately reveal the essence of the material placed under it. The subsequent text should briefly summarize the article so that the reader can quickly familiarize himself with the content. Therefore, it is important to exclude the presence of vague formulations or phrases aimed solely at attracting attention at any cost.

Formulate meta tags correctly

Working with meta tags can also bear fruit. Search engines must understand what the presented content is about. Only in this case can they demonstrate it to the audience. To increase the likelihood of displaying news or other materials in the feed, you should carefully work out the title and description. With their help, you can positively influence the visibility of content from the point of view of search engines. Also, working on meta tags helps to increase clickability. Tags help to accurately convey the essence of the material, attracting the attention of potential readers.

Carefully select photo and video content

The content that will be posted on the site must be selected with special care. Photos used to illustrate publications determine whether the material will be read by the user and whether it will receive a positive assessment. The presence of a video in the material also adds to its popularity among readers.

Constantly update the content

It is important not only to regularly post new and relevant content but also to update it. This allows you to improve the visibility of the resource, increasing the likelihood of getting into Google Discover. Users who are interested in your content will regularly visit the platform to read the news.

Work on E-A-T

High-ranking indicators are achieved by working on such parameters as authority, trust, and expertise. To increase the chances of getting into the recommendations feed, the material must meet these requirements. Expertise means that the material must demonstrate a good and deep understanding of the topic. It must contain accurate information that is based on facts or in-depth research. Authority is indicated by links to famous people, magazines, or popular sites. Reliability can be increased by refusing to post unreliable information, as well as by clearly indicating contacts and other data that support the trust of readers.

Work on brand recognition

The likelihood of getting into the recommendations section will be higher if the brand is well-known. This makes it possible for it to get into the Google Knowledge Graph index. Therefore, popular brands usually end up in recommendations.

Conclusion about Google Discovery

Andflint is confident that getting into recommendations will help any project achieve higher indicators. The main advantages of Google Discovery are that displaying content here is free, and the traffic remains as organic as possible. To achieve the desired effect, it will be enough to work on SEO, as well as pay attention to the quality and relevance of the content.