SEO Optimization of the Website - Main Stages of Work by Specialists

So, what do SEO specialists do to bring your site to the top of search results? Let’s explore what comprehensive site optimization entails and which SEO stages are truly necessary to attract organic traffic and increase the visibility of your project in search results.

Why SEO is a Necessary Step in Website Development

It’s important to understand that even a web project with excellent design and usability may not appear on the first pages of search results for several reasons:

• The site is not indexed by search engines.
• It does not contain relevant search phrases, meta tags, or a sitemap.
• It has insufficient or low-quality content.
• There is high competition in your chosen niche.

Remember: search engines aim to find information that is most relevant to the search queries of internet users.

Comprehensive site optimization through SEO is a set of measures aimed at maximizing the relevance of your site’s content to what your potential customers are searching for. In simple terms, experts do everything necessary to ensure that your site (considering its type, the niche you operate in, and other specifics) is easily found by interested users.

At What Stage is SEO Optimization Necessary?

Our personal advice: if your project is still in the idea stage, it’s ideal to immediately contact an SEO company that offers comprehensive development with search engine optimization in mind. This will significantly save you money and time, as the site will be created according to the best optimization standards from the start.

Also, before contacting SEO experts, set your project’s goals and determine the optimization budget. Many sites are created without considering future optimization, which complicates the work of SEO specialists.

Which Sites Need SEO Optimization?

To understand how effective your site is, it’s necessary to monitor key metrics, which are generally divided into synthetic and business metrics (those that impact the profitability of the project). The latter include the number of targeted actions, conversions, repeat orders, return on investment, and more.

SEO optimization in Google and other search engines is necessary for anyone who wants to monetize their project. To attract your target audience and convert this traffic, implement SEO during the development stage of your web project. This is your strategic move aimed at the long-term development of the site.

What Strategies Are Used to Optimize a Site?

To achieve optimal results, experts divide SEO optimization work into several stages. Let’s consider the basics – the steps necessary for every project to reach the top of search results.

Niche and Competitor Analysis

This is the fundamental stage where experts develop strategies for optimizing the site. The work includes the following:

• Analysis of visibility in search engines by different types of queries.
• Identifying the best practices in competitors’ projects.
• Analysis of the structure of niche leaders and their internal/external links.
• Development and optimization of landing pages.
• Comprehensive site audit.

Specialists determine the scale of changes needed for further SEO optimization of the site.

Development of Structure and Creation of the Semantic Core

Experts present you with an approximate work plan. What’s next? At this stage, they gather search queries and group them to create a semantic core. This is necessary for developing the project structure, meta tags, headings/subheadings, content, links, external optimization, etc. The semantic core can contain hundreds or even thousands of search queries, so its development can take several months.

The next step is structuring your site. SEO experts develop specific website pages, product catalogs, and landing pages, taking into account the frequency of search queries. Structuring is time-consuming but yields results even in the early stages of the site’s lifecycle.

Internal Optimization and Interlinking

What strategies are used to optimize the site at this stage? Let’s consider the most important points:

• Setting up meta tags considering filters, categories, products, and other aspects.
• Formatting URL pages.
• Optimizing site loading speed.
• Removing duplicate pages.
• Developing an XML sitemap and configuring microdata markup.

Further work on SEO optimization involves organizing internal linking. When pages contain links to other pages on the site, they become easier to find for both visitors and search engines. Interlinking also applies to site menu categories to strengthen the positions of strategic pages in search results.

Content Optimization

At this stage, experts implement the following site optimization strategies:

• Composing meta tags for key pages.
• Writing texts that incorporate previously gathered search phrases.
• Adding interactive elements such as videos, infographics, polls, and more.

SEO specialists focus on high-frequency queries as well as long-tail queries. They also pay attention to usability to improve the user experience.

Building the Profile of External Links

This is an important stage in optimization, essential for sites operating in competitive niches. Modern search algorithms consider the authority index of your project. The more major web portals link to your site, the more search engines trust you. To increase external links, experts purchase them on exchanges, publish quality content, add links from relevant forums, etc.

Further Stages of SEO Optimization

Did the previous steps bring the desired results? It’s time to analyze what has been achieved and carry out step-by-step optimization: refining the site structure, meta tags, content, and internal and external links. All of this is done to increase conversion – turning site visitors into customers of your business.

Prospects of Comprehensive Site Optimization

Comprehensive site optimization is a complex process aimed at making it easier for potential customers to find your brand or business online. If you are interested in optimizing your site on Google or other search engines, remember that this is a long-term strategy that ensures the prosperity of your website in the long run.

Put your project in the hands of experts who offer transparent terms of cooperation, including a detailed optimization plan and regular reports, to maximize the efficiency of your budget.